BRANDING
I’ve worked on several major branding campaigns, including HBO Go and HBO Max. I also worked on the launch of Dolby Atmos. My branding work has involved generating brand name ideas, writing compelling taglines, positioning, and crafting launch language to explain brands in an engaging way.
CROSS PROMOTIONS & FAN FEATURES
In addition to print and AV copy, I have also worked on stunts, fan features and more traditional advertising.
Lost Vitamin Water Cross Promotion
For the last season of the hit TV show Lost, I created a special promotion with Vitamin Water. The challenge with these labels was to infuse the mysterious spirt of Lost, while simultaneously staying true to Vitamin Water’s distinctive brand voice. These bottles remain coveted collector’s items.
STRANGER THINGS FAN FEATURES
I’ve worked on several fan features for Stranger Things. For Season 3, I wrote this entire Hawkins Post, including everything from full articles about the new Starcourt mall, to 80’s-style ads for The newspaper was translated into several languages and became a big hit with the show’s fans.
