DEADPOOL CAMPAIGN
I was part of the creative team behind the Deadpool campaign, which is widely considered one of the most creative and successful theatrical marketing campaigns of all time. Inspired by Ryan Reynold’s early rogue efforts to promote the film, we wanted to capture that same cheeky spirit. My copy finished on several key elements of the campaign. Additionally, as part of the strategy team, I suggested doing a Valentine’s Day promotion and a faux Ryan Reynold’s rom-com sell, as well as the ‘Sit on this’ theater standee that became a social media sensation.
Here is some of the buzz on the Deadpool campaign, followed by samples of my work.
MY COPY FINISHES FOR DEADPOOL
OTHER CAMPAIGNS
My copy has been used as a through line on several major campaigns. Whether it’s one perfect line, or a series of lines in a similar tone, my copy is like the Dude’s rug in The Big Lebowski - it helps tie the room together.
RED CAMPAIGN
I wrote the main copyline for the Red campaign, as well as several of the individual character lines. The client loved that the lines played off of each other, but also captured the spirit of each character.
WARM BODIES CAMPAIGN
The client liked the copy that I wrote for the Warm Bodies campaign so much, they decided to make a series of copy-centric posters, rather than one main poster.
